Guideline 1

Learning purpose

Students’ attitudes and awareness to world-wide brands, successful brands and building luxury brands.

Deliverable work

Completing exercises in the Market Leader book – Portfolio.

Word document  (Concept Map).

Quality criteria

• Integrate multiple sources of information presented in diverse videos and articles in order to make informed concept maps and evaluating the credibility and accuracy of each source.

• Read with sufficient accuracy and fluency to support comprehension.